The story behind Eziba.com's rapid, and apparently temporary demise came out in the New York Times today, revealing that the website's failure in its foray into catalog marketing was caused by a "colossal" marketing mistake: it had the catalogs sent to the wrong addresses. The goof forced a cash shortage that made the company cease operations in mid-January. It hopes to restart operations based on cash from holiday sales in six weeks. A representative said they probably won't be dabbling with traditional direct marketing at that time, as much of their web-based business is profitable.