WebSideStory has launched its Active Marketing Suite in Europe to help enterprises capitalize on online marketing and e-commerce growth. The suite integrates on-demand digital marketing applications, including web analytics, site search, keyword bid management and web content management, the company said in a statement.
Active Marketing Suite's integrated components include HBX Analytics, an on-demand web analytics solution that provides real-time insight into online visitor and customer behavior; WebSideStory Search; WebSideStory Bid, a keyword bid management solution that enables search engine marketers to measure and manage thousands of keywords per account; and WebSideStory Publish, an on-demand web content management solution that enables marketers and other content owners to update their websites.
According to JupiterResearch, online retail spending in Europe is expected to more than double in the next five years, from euro 57.9 billion in 2006 to euro 117.1 billion in 2010 (JupiterResearch, European Online Retail Forecast, 2005-2010, December 9, 2005).
