DMNews: WebSideStory, Atomz Ally
WebSideStory Inc., an online marketing analytics and optimization vendor, and Atomz, a Web site management applications provider, announced an alliance yesterday to provide businesses with a solution for Web site search, content management and Web analytics.
The companies will integrate their products and services and work on joint marketing projects.
It only makes sense to have CMS and analytics platforms talk to each other, since end-to-end traffic and usage monitoring (i.e. where are visitors coming from and how do they use the site until action completion, e.g. a sale,) requires proper tracking done on the web publishing platform. There's only so much you can learn from referrer logs.
Biggest publishers can afford to develop complex homegrown solutions or to buy software in the higher end (though more expensive software is not always actually better!) but I keep seeing small publishers who lack visiblity on key web metrics because their publishing tools don't allow their collection. It's nice to see this is changing.
