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Weblogs' New Banners Give Voice to Consumers

Weblogs, Inc., the largest publisher of professional blogs, is offering advertisers online "Focus-Ads," which give readers the option to publicly comment on an ad or product, writes iMedia. The ads have been running for several weeks on some of Weblogs' larger blogs, like AutoBlog.com and Engadget.com. Weblogs plans to expand the program to many of its 72 other professional blogs.

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