MadPony: Dear Nokia 3585i

Here's an example of why corporations need to take notice of weblogs. A typical weblog, Madpony, included a "Dear Nokia" letter yesterday, explaining why the student author's Nokia 3585i phone "sucks." Apparently, it went into loud, uncontrollable, sonic convulsions in the middle of her "very solemn Genocide and U.S. Intervention" class, causing her to rip the battery off and throw it into her backpack.

Anywhere between 1,500 and 3,000 people read Madpony each day. Readers are typically prime, 18-25 year old cell phone consumers, who Nokia would love to have as customers. Several other blogs also link into the site. Marketers should be searching weblogs for any and all posts about their brands so that they can respond to them appropriately. Kristen might need a new phone.