AOL's Weblogs Inc. has launched a new blog on health and wellness, writes Micro Persuasion.

The That's Fit group blog covers topics from alternative therapies to healthy habits to women's health. "If something fits within the wide spectrum of healthy living, we'll talk about it - from exercise and diet, to alternative therapies, organic living, inner growth, natural beauty, even eco-travel," according to a post on the site.

That's Fit is running Google text ads as well as display ads from pharmaceutical companies (including epilepsy drug Keppra), Target's pharmacy, and others.