btobonline: Weblogs and E-Mail
While Weblogs are most often used by individuals, they are increasingly being leveraged by marketers to deliver corporate messages with a more direct, personable voice.
What might be just as interesting-and useful-for b-to-b marketers is the intersection of Weblogs and e-mail newsletters. The two vehicles have many things in common: Both enable direct communication with customers, both are driven by content that people will actually read and both are opt-in by nature. It is not surprising that many Weblog tools include built-in options for delivering content via e-mail.
Nice to see businesses catching onto this. In fact, an entire conference will be devoted to this very topic. The Clickz Weblog Business Strategies conference in Boston June 9-10 will explore the use and purpose of weblogs in business. Our own Rick Bruner will be a speaker at the conference.
