Webcollage's traditional customer base is enterprise class, like HP, Procter & Gamble, Samsung and L'Oreal. Those brands use Webcollage to manage product information on retailer sites. Now says Webcollage, smaller manufacturers can do the same.

Smaller manufacturers can now use Webcollage to instantly create and syndicate rich media product information to retailer websites. CEO Scott Matthews said internet retailing has "leveled the field" for smaller manufacturers who can market to a vast number of potential buyers on retailer sites that carry their SKUs; but again those smaller manufacturers lack the tools readily available to a L'Oreal. "With our new initiative, SMB customers have access to the same tools as global enterprise companies, capable of streamlining the process of transferring rich product information from the manufacturer to multiple retailers simultaneously."

Item pages are populated with key elements like descriptive text and images, interactive product tours and a dynamic feature/benefit comparison chart, all designed to drive shopper engagement and faster purchase decisions at the product page.

Said Chuck Lepley of gaming company Orbotix. "Even if you are only offering a few SKUs, your product information can look just as professional and compelling as most recognizable global brands in the world. For our robotic gaming system, Sphero, Webcollage has been a key resource for distributing our content."

The new SMB program will look much like Webcollage's enterprise-level offering, but will offer a self-service element which the company claims will provide clients with greater flexibility and speed to market. Product information and content updates will be instantly published to participating retailers in the Webcollage global retail network wherever the SKUs are sold.

"We can have SMB clients up and running with rich media product content within a few hours and from then on, they can update their product information on hundreds of retail sites in an instant," said Matthews.