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More than a quarter of internet users say they watch an online video feed at least once a week, according to a new Online Publishers Association study. (Findings shown here.) One in twenty said they watch one every day. Seven out of ten said that they'd seen a video ad. The OPA conducted the survey primarily to build up a demographic profile of online video consumers. Not surprisingly the results largely reflected the demographic differences seen among audiences with higher broadband penetration: a little more wealthy, a little more male and slightly younger.
