The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Web Video Execs Tout Pre-Roll's Virtues

Web TV startup Brightcove executive Adam Gerber told media buyers and planners - who seem to have made up their minds that pre-roll is inferior to TV advertising - that pre-roll has positives that need to be focused on, reports MediaPost. He was speaking on a "New Channel for Content Distribution" panel at Media Magazine's Outfront conference Thursday. "We're not even in the first inning of broadband," Gerber said. "It's more like batting practice."

Referring to critics who consider pre-roll awkward and not yet mature, Allison Bodenmann, EVP of national sales of broadband services provider WorldNow, told the audience that "the tech will be there very soon".

"The general idea is that broadband deserves a much closer look by agencies than they gave cable originally," Gerber is quoted as saying. He said behavioral and contextual targeting technology is pre-roll's great hope. "The challenge is audience metrics," he said.


Related Topics

Related stories: - Syndicates Web Video to TV - National Lampoon Goes Broadband - Publicis Groupe's Denuo to Lead Advertisers to Digital World - Reuters Tests Ad-Supported Video Affiliate Network - AOL, IAC Invest $16 Million in Net TV Startup Brightcove - iTV firm Hires Adam Gerber, Partners with Publicis

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research