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Web Sites Get Better At Taking Feedback

MediaPost: How Well Do Websites Listen to Their Visitors?

It is encouraging that web sites are listening to users more effectively but there is still some work to do.

According to the report, for the first time, all 50 of the audited websites enabled users to submit some form of feedback. And an increasing percentage of these 50 websites empowered their users to provide their opinions at the page-level: 64% in 2001, 77% in 2002 and 86% in 2003. However, most of the top 50 continued to make the user feedback process more difficult than best practices recommend. For example, only 2 of the top 50 ensured that their feedback technique was always visible on the page (i.e. above the "fold").

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