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Web Sales to Overtake Phone Orders for Catalogs

DoubleClick's Abacus division released a study on catalogs showing that people are increasingly turning to the web to make their catalog purchases. Already accounting for 30 percent of transactions in 2003, Abacus expects this year to see 36 percent web sales, and for that percentage to grow about five points each year, soon to eclipse telephone sales. About a quarter of catalog sales happen at bricks and mortar stores.

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