Internet Retailer: Web analytics: more than tacking marketing campaigns

In showing that web analytics isn't just about tracking online ad campaigns, Internet Retailer points to LivePerson as a metrics company that uses closely counted web behaviors to determine which customers should introduce its live chat features at the most useful moment in the purchasing process. Watching customers put items into shopping carts, consider other pages and then abandon the cart provides the data needed to give customers a helping hand at just the right moment.