Press Release: Top 10 Reasons Why MarketingFix.com Changed Its Name to Up2Speed.com, Only to Change It Again a Few Weeks Later to MarketingWonk.com:


10. We're the marketing experts - we know exactly what we're doing. It's all part of the plan.

9. After watching one of those late-night infomercials, we joined the Brand-Of-The-Month Club: 10 domains for a penny!

8. This makes it harder for spammers to track our email addresses.

7. We knew a kid in high school named Mark Etingwonk who was really cool.

6. Google loves it when you change your domain frequently.

5. It's the next big trend in marketing: temporary branding.

4. We forgot the password to our host server, so we had to start from scratch.

3. Our focus group of tree monkeys consistently put the MarketingWonk.com logo in the same category as bananas and throwing poo, whereas the old Up2Speed.com logo was matched with time-outs and flea baths.

2. Once we got everything up to speed, well, we had nowhere left to go.

And, the number-one reason why MarketingFix.com changed its name to Up2Speed.com, only to change it again a few weeks later to MarketingWonk.com:

1. We screwed the pooch and forgot to do a trademark search for "Up2Speed." Doh!