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Watts Wacker 'Futures' Marketing

MarketingProfs: Making Marketing Matter by Managing Outward, Inward and Forward: A Discussion with Futurist and ‘Fool’ Watts Wacker

Roy Young interviews prominent marketing theorist and pundit Watts Wacker. The conversation careens through the state of marketing today and its status among other company departments, to Count Basie, Dilbert and untruths told by Krispy Kreme managers in the South.

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Watts Wacker 'Futures' Marketing

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