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Warner Artists Run Back into Arms of YouTube

Yesterday Warner Music Group and YouTube inked a deal that brings the label's artists back to the video-sharing site.

The multiyear global agreement includes Warner publishing arm Warner Chapel. Per its terms, Warner and YouTube will share any and all revenue generated from ads on the site, clicks and videos.

Content ID will also enable Warner to monetize user-generated videos that appropriate the music of Warner artists without permission.

Warner Music divorced its suite from YouTube in December 2008 when the two firms failed to arrive at an amenable revenue sharing deal.

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