The struggles felt by the entire newspaper industry - including flat or declining advertising revenues, declining circulation, and increasing newsprint costs - continue to hurt the award-winning Washington Post, reports Media Life (via MediaBuyerPlanner). The Post's changing demographics, and increased competition from free newspapers and the internet contribute to the newspaper's shrinking circulation.

"Generally speaking, their circulation will continue to decline," said analyst John Morton of the Post's situation. "I don't know that there's any solution."

Last week's announcement of the paper's elimination of 80 newsroom jobs, and the falling circulation rates - which fell 17 percent from 816,474 for the year ended Sept. 30, 1995 to 678,779 for the six-month period ended October 2, 2005 - exemplify the struggle of the newspaper and may indicate the direction for the future of the rest.