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WaPo Launches Sponsored Apartment Finder Widget


Brought to you by Bozzuto

The Washington Post (WaPo) introduced its first ad-supported widget, an apartment finder for DC, Maryland and Virginia.

Sponsored by local realty firm The Bozzuto Group, the widget is available on the Washington Post website, at ClearSpring and on Google's content ad network, AdWeek reports.

WaPo currently features over 30 available widgets. Some are Facebook and iGoogle-compatible. The apartment finder, which finds available homes based on price range and Metro stop, is the first to have a dedicated sponsor.

Bozzuto Group's ads will appear as small banners at the bottom of the tool.

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