Washingtonpost.Newsweek Interactive is debuting Sprig.com, an eco-conscious shopping and information online resource, reports AdWeek.
The site will feature news, profiles and online video on living a green lifestyle and will focus on fashion, home and beauty.
"There really isn't any place on the Web where living a green lifestyle is made easy for consumers," Sprig vp and gm Goli Sheikolaslami said. "This site is about getting 95 percent of the people to be 5 percent green rather than focusing on the 5 percent that are already 95 percent green conscious."
VP and Editor-in-Chief of New Ventures Mark Whitaker will lead the site, while former editor of Organic Style Jeanie Pyun will serve as the site's editor.
