The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed

Want Your Video to Go Viral? Make it Funny or Focus on Sports

Videos that go viral usually have one of two traits: they are funny or they are about sports. So one would conclude after viewing more than 120 clips of global videos whose popularity took off on the Internet. Other common characteristics to these videos, which were compiled and ranked by Advertising Age and Visible Measures, was the fact that many, but not all, were in the English language and most used relatively unknown actors. Another factor most had in common: they were produced by a professional agency. (via MarketingCharts).

Top 10 Viral Ads By Unique Views

1. Blendtec - Will It Blend - In-house: 134.2 million views

2. Evian - Live Young - BETC Euro RSCG: 103.9 million views

3. Old Spice - Responses - Wieden & Kennedy: 57.1 million views

4. Pepsi - Gladiator - AMV BBDO: 46.7 million views

5. Microsoft - Xbox Project Natal - World Famous: 42.7 million views

6. Dove - Evolution - Ogilvy & Mather: 41.1 million views

7. T-Mobile - T-Mobile Dance - Saatchi & Saatchi: 35.5 million views

8. Doritos - Crash the Super Bowl 2010 - Goodby Silverstein & Partners: 34.2 million views

9. Old Spice - Odor Blocker - Wieden & Kennedy: 34 million views

10. DC Shoes - Gymkhana Two - In-house: 32.9 million views


Related Topics


Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research