Internet Retailer: Wal-Mart tops Target in web-to-store sales, study says

A Forrester study that looked at credit card data found that Wal-Mart leads retailers in its ability to convert online shoppers to bricks and mortar shoppers. This might also be skewed by the fact that Wal-Mart is the largest retailer in the world, with big-box stores almost ubiquitous in many parts of the U.S., making many of these web-to-store connections coincidental. Target proved to be the retailer best at converting store visitors to web shoppers, with almost a quarter at least visiting its site.