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Wal-Mart Review: Five Shops Advance

Five of ten shops advanced in Wal-Mart's review of its creative, interactive and media duties.

Omnicom Group's GSD&M in Austin, Texas; Publicis Groupe's Saatchi & Saatchi in New York; WPP Group's Ogilvy & Mather in New York; and Interpublic Group's Draft FCB Group in Chicago; and The Martin Agency in Richmond, Va., are still in the game, reports AdWeek, citing unnamed sources. Wal-Mart spends an estimated $570 million in major measured media.

Independent Bernstein-Rein, Kansas City, Mo., a creative incumbent along with GSD&M, did not make the cut. Nor did WPP's JWT in New York; Publicis Groupe's Publicis in New York and Leo Burnett in Chicago; and MDC Partners' Kirshenbaum Bond + Partners in New York.

Wal-Mart has also placed its $15 million Sam's Club, handled by GSD&M, up for grabs.


Related Topics

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