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Wal-Mart Launches Multimedia Ad Campaign

This week, Wal-Mart will launch a new campaign - which utilizes nine 15-second television commercials and print, radio, and online ads - to surprise customers with the quality and range of its merchandise, AdWeek writes (via MediaBuyerPlanner). The ads feature shoppers who go to Wal-Mart in search of one thing and end up making a purchase of something they did not intend to buy. Omnicom Group's GSD&M in Austin will release the first two TV commercials this week, with the rest to follow later in the month. Print will premiere in monthly magazines and weeklies, including People.

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