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Wal-Mart Expands Marketing Department

In an unprecedented hiring spree, Wal-Mart CMO John Fleming, who works with a budget nearing $1 billion, plans to increase the marketing team of 200 by 30 percent, adding up to 60 people, writes AdAge (via MediaBuyerPlanner). Stephen Quinn, SVP-marketing, will oversee the creation of three new departments: brand management, a category marketing group, and an insight and customer strategy group. Though Wal-Mart has always tried to keep headcount down at headquarters, pressure from frustrated shareholders jealous of Target's increasing stock price has redirected the company's focus to better marketing to the customer.


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