The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Waldman to Publishers: RSS, or Possibly Perish

Simon Waldman of the Guardian offers a sober overview of RSS and news aggregators - ''Opportunity or Threat?" - based on a talk he gave to publishers at the World Editor's Forum in Seoul (via paidcontent), concluding that "we are looking at the first moves in a quite profound and permanent shift in the way that people engage with content. And that brings with it both opportunities and threats." He adds: "Those who deal with the issues thrown up by RSS and aggregation over the next 18 months will, I believe, find themselves in a much, much healthier shape to face the next set of challenges that the internet throws our way." The reward, he sums up, is likely to be this: "Relevance, presence and revenues in a fickle and fragmented world."

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research