CyberAtlas: Conversion Takes Time

Another set of survey results out today points to the branding power of the Internet. According to Baltimore-based Advertising.com, up to 85 percent of conversions occur days after the ad impressions are served. According to the findings, approximately one-third of all conversions happened on the same day that the impression was served, with nine to 11 percent of those conversion within three hours. The longer periods of monitoring revealed that up to 85 percent of conversions occurred days after a user was served an impression.

Complete findings of the study are available from the Advertising.com press room.