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Wachovia Puts Creative, Media Account into Review


Wachovia's $145 million creative and media account, currently managed by Mullen and Carat, is now up for review.

The company is seeking a search consultant to manage the process. Director Art Smith of Global Brand Marketing will oversee it, Advertising Age reports.

Wachovia is the fourth-largest bank-holding company in the US. Mullen and Carat have managed its affairs since 2001 and 2002, respectively.

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