Hoping to create a first-class mobile web browsing experience, the massive World Wide Web Consortium (W3C) has promised to focus on making internet browsing from handheld devices more convenient, reports E-Commerce Times. The effort has far-reaching implications, with the promise of making mobile web browsing, and therefore mobile commerce - including marketing and advertising - more viable.

The consortium said it would form two working groups to target specific areas, to make the mobile web as easy to use as the one accessed from desktops. A best practices working group will focus on writing guidelines, checklists and other practical advice to guide content providers on how to best develop web content that works well on mobile devices.

A "device description" working group will create a database of mobile device descriptions and how they work, so that content and commerce companies may refer to them as they develop their sites.