Jane Seymour fronts
today's wowOwow
Websites for women, by women, have undergone rapid growth in the past few years, nearly doubling since July '06 and rising 35 percent last year alone, reaching 84 million visitors in July, according to comScore.
"Women love to reach out and talk," said founder Joni Evans of wowOwow, a site for women over 40. She added that women love anecdotes, and the web is a perfect medium for that.
Many woman-oriented properties attract the attention of media buyers because they perceive the trust, intimacy, and interest the content generates. And the content itself usually fits neatly into existing ad niches, inspired by women's magazines: fashion, beauty, celebrities, and love life.
Advertisers served 4.4 billion display ads across women's websites in May, the New York Times reported.
What's more, growth in traffic and ad revenue on woman-to-woman (W2W) sites has not gone unnoticed by major media companies and venture capitalists:
Companies are also working closely with publishers to create sponsored content on W2W sites: