Volvo Cars of North America today announced the launch of a new car configurator that runs on BlackBerries, Treos, Windows Mobile Smartphones and other smart mobile devices, writes MediaBuyerPlanner. The Volvo configurator gives car buyers the opportunity to configure their dream Volvo on the mobile device, including exterior color, interior fabrics, wheels and options packages. The configurator displays the buyer's choices, along with pricing information, and allows them to contact a Volvo dealer.

Designed to promote the 2006 Volvo XC70 and XC90, the configurator was developed and will be distributed by Mobileplay, developers of a proprietary advertising-supported content delivery platform for smart mobile devices.

Users of Palm OS, Pocket PC /Windows Mobile and BlackBerry devices can download Mobileplay and the Volvo configurator application for free at www.mobileplay.com via their desktop computer or over the air.