Vogue has launched a broadband channel that, it's hoped, will both entertain people and motivate them to shop, reports The New York Times.

ShopVogue.TV hosts fashion world coverage as well as original programming from the iconic magazine title. Vogue is hoping to tap into the new taste for all things fashion-related, from TV shows to movies.

The sites also sports links to products that appear in the print magazine's advertising. Advertisers will be sorted by product and category to help consumers find them easily.

The site does not have any e-commerce functionality of its own but just points people to the advertiser's site.

Advertisers will also be able to sponsor the original videos being produced. Nordstrom, for instance, is sponsoring an interview with rock star Gwen Stefani that gives the viewer the ability to click through to the retailer's site.