VNU Viral Ad

Trade publisher VNU launched its own viral ad campaign, called "The man who thought he knew everything…" The 30-second spot promotes its Computeract!ve book, a British information technology magazine. The spot appears to have been made with a very low budget, quaintly following the path of a man walking and reading at the same time. Without looking, he casually sidesteps computer hardware that fall out of the sky. But the trade magazine doesn't say anything about busses.