Designed to help media and entertainment industry professionals track buzz, usage and traffic trends on the internet, the "Net Effect" print and online feature draws on the resources of VNU units the Hollywood Reporter, Nielsen BuzzMetrics, Nielsen/NetRatings and Nielsen Mobile.

Net Effect, which will run on Mondays in the Reporter's print edition and 24/7 on its website, will be accompanied by analysis offering insights into the data. The debut installment, timed to coincide with this week's CES in Las Vegas, examines current research compiled by Nielsen BuzzMetrics on which devices, brands and products have been generating buzz online in advance of CES.

Nielsen BuzzMetrics will track a wide range of issues and subjects for Net Effect to provide insights into what entertainment-related topics consumers are talking and blogging about as well as looking for online.

Using Nielsen/NetRatings data, Net Effect will feature charts detailing the most-visited websites of the week, including top brands and parent companies and top broadcast media destinations.

Net Effect is being overseen by Andrew Wallenstein, digital media editor for the Reporter.