The web imitates life imitates the web. The milliondollarhomepage.com concept has apparently been adopted and adapted by the Netherlands-based Sandberg Institute, which is selling space on its building facade, imitating the pixel-based ads of the Million Dollar Homepage (via CNET blog).

Displaying ads and logos from brands such as Nike, BMW, Google and IKEA, the entire Million Dollar Facade concept could just as likely to be a facade itself - of art imitating life, virtual or otherwise. The Sandberg Institute site describes the project as "a new work that sets itself on the borders between commercial art and critical art, commerce and information, private business and public space."

Those wacky Europeans.