IBM: Backin' it up for Kaneva

Virtual world Kaneva announced at the Virtual Worlds Conference that it has standardized on the IBM server platform.

Kaneva's business model is a mixture of ad support, premium membership and sales of virtual goods. Its virtual world has nearly 700,000 members and promotes a 3D internet, combined with social features from sites like MySpace, Facebook and YouTube.

Further, Kaneva recently launched Dance Party 3D, the first MMO based inside a virtual world.

IBM continues to show strong interest in the virtual space. The company conducts meetings in virtual worlds, and penned employee guidelines for virtual conduct in July.