Islands, stores and other Second Life locations steadfastly built by brands like Coca-Cola, Sears, Dell and Calvin Klein have failed to bring in so much as 500 visitors a week, a sad showing considering the excitement surrounding these efforts, reports GigaOm.

A Gartner analyst says that, like early experiments on the Internet, brands will have to evolve in Second Life. Most are expected to stay despite early speed bumps, simply because of user demand and competitive pressure.
Pontiac leads brands parked in Second Life with the number of weekly visitors to its virtual location, drawing about 6,454 visits a week. Showtime's location for its show The L Word comes in second with 4,687 visits, and IBM's multi-faceted presence gets about 4,826 weekly visitors.