Brand Republic: Virgin Mobile pushes free airtime with 'bendy babe' viral

Flash-It

Following on from their recent "mangina" campaign, Virgin Mobile is running another viral campaign, this time in support of a cross brand initiative between Virgin Mobile and Virgin MegaStores.

James Kydd, brand director for Virgin Mobile, said:

"The Flash-It promotion has been running for several months and is proving such a success that we've decided to give it further support. We're using DMC's online viral marketing expertise again to widen awareness of the promotion with this booster viral campaign targeted at the culture-driving, technology-savvy online audience."

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