No longer relegated to living on YouTube, virals have become mainstream and need their due. So goes the thinking behind the second annual Viral Film Festival.
The brainchild of French buzz agency Vanksen, the competition seeks to recognize the impact that virals have had in pop culture by giving them a home. The awards will cover the most outrageous clips in eight different categories, including user-generated, music and non-profit.
Videos can still be submitted here in advance of the main awards show on November 26.
In its second year, the event has now grown to include sponsorship from an increasing number of brands, including popular video site Daily Motion and Vitaminwater
(Marketing Vox is also a sponsor.)