iMedia Connection: Online Viral Marketing: Part Two
iMedia published a decent article discussing various aspects of viral marketing with quotes from Meetup.com, Mazda and DMC.
For its latest European pre-launch for the Mazda2, Mazda Motors UK decided to use online viral marketing through a film that takes an amusing look at male and female parking capabilities. It has already struck a major chord with online users sparking debate on weblogs and forums.
Michael Davey, CRM manager for Mazda Motors UK, reports that in just one month, the campaign had "already delivered an astounding measurable response from over 1 million Web users."
