Silicon.com: Subservientchicken.com - corporate promotions mean clicks in US
Finding traffic under cushions
Online promotions, viral marketing and just plain lucky alignments of content drove a bunch of changes in the comScore Media Metrix list of top sites for the month. The Subservient Chicken put Burger King among the top sites, seeing about 1.5 million visitors. Similarly, a box top promotion driving cereal buyers to the web pushed General Mills site traffic up 37 percent. National Geographic saw its recent reports on near meteor misses and cicadas boost its position a full 86 percent.
Hitwise Provided MarketingVOX with early data on the Subservient Chicken's effect on the Burger King site relative to McDonald's online homepage, showing the beginning of the trend:
Other recent viral campaign coverage:
- BK Spreads Viral Chicken
- Wired: BK's Chicken Effort a Porn Takeoff
- Ford Keeps Sportka Controversy Alive
- Ford Uses Movie Spoof to Promote Sportka
- Ford’s ‘Unapproved’ Ad to Backfire
- Amazing Honda Ad
- Honda Cog Ad Parody
