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Village Voice to Exploit Net, Advertisers

The Village Voice will sully itself with online capitalism, according to ClickZ, having re-designed its website to take advantage of the internet's daily capabilities and made room for additional advertising. The Voice gets about 1.6 million unique visitors each month, and can now exploit them with all the standard IAB ad sizes, as well as rich media formats Unicast and EyeBlaster. The print version of the Voice, a weekly, proved a relatively poor editorial model on which to fashion the website, as it failed to take advantage of the nets ability to deliver more up-to-date information.

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