After its acquisition of Unicast, Viewpoint Softare is making the PR rounds to push the benefits of video advertising. Stories run in most trade publications cover the firm's planned efforts, along with Dynamic Logic, to study the subtleties of video ad results. The study will involve 10 advertisers and conduct pre- and post- polls to determine deltas in viewer perceptions and intent. Marketers like Microsoft, AOL, ESPN, Pepsi and Hyundai will take part, mostly repurposing television :30s.