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VideoEgg Debuts 'Engagement Pricing' for Interactive Rollover Ads


New and improved!

Video ad network VideoEgg is introducing an ad model whose pricing depends on user interaction.

AdFrames are a more advertiser-friendly iteration of VideoEgg's existing rollover ads.

Ads could potentially include video games or other interactive content. If a user plays the game or otherwise engages with content in the manner intended by the advertiser, the advertiser then pays for that interaction.

AdFrame ads shall appear on sites where VideoEgg manages display advertising space, including a number of Facebook apps.

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