MSN will once again webcast New Year's Eve from Times Square, but this time:30 spots will be periodically interposed throughout the coverage of the night's festivities, reports ClickZ. Apparently, several advertisers have already signed on, including some from the entertainment and automotive industries, but MSN would not name them. Viewers will be able to toggle among three co-hosts in various Times Square locations and can email, some of which will be included in the program.
"Last year, viewers spent 45 minutes on average watching the celebration on MSN Video and this year we are making it even more interactive by giving consumers the opportunity to choose the camera angles and the events to focus on, instantly shaping their New Year's Eve experience," said Rob Bennett, product unit manager for MSN Video, TV and Movies, in a statement.
The webcast will begin at 7 p.m. (EST) and last six hours.
