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Titled Cute with Chris, a new three-minute video blog is using often-irreverent humor to target pet lovers, urging them to save homeless animals in Los Angeles, according to Three Minds.

"Cute" also invites viewers to submit pics of animals to be featured on the show, which also partners with the L.A.-based Glendale Humane Society to allow fans to adopt a pet of their own.

The video blog is optimizing its viewership by being available on all the major web destinatoins: in addition to the video blog site, episodes can also be viewed on MySpace and iTunes.