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Video Ads (Finally!) Invade Facebook


'Blow your mind'? Doubt it

Facebook now offers video ads on the right-hand side of its homepage, reports All Facebook.

Users can leave comments directly beneath them and see what friends have said. Like standard comments and wall messages, reactions to video ads will appear on Facebook news feeds.

The addition of video ads, coupled with user feedback, puts Facebook in a position to contend with VideoEgg, which creates engagement-building ad units for online video. And because Facebook advertisers can terrace viewers by age, sex, marital status, interest and even profession, the site could also charge a premium for more desirable audiences.

In July, Facebook announced updated ad options and an ad-friendly site redesign.

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