New media will stay
when vice comes to play

Mobile advertising network Adultmoda has agreed to drive its 18-and-up userbase to on-the-go gambling destinations on behalf of Probability, according to a recent press release.

Probability's Mobile Casino and Russell Grant Mobile Bingo will leverage the Adultmoda relationship to cast a wide net of ads for Java-based handheld users across the United Kingdom and other territories.

Adultmoda is currently one among just a handful of brands that cater specifically to the adult community on the mobile platform.