Viacom's new teen website, The-N.com, encourages users to create their own Skittle-sponsored video "mash-ups" using clips from The N's shows, writes Lost Remote (via MediaBuyerPlanner). Users can send their mash-ups to friends - who must watch a Skittles ad before being able to view the mash-up - and may see their creations make an appearance on the air. Shows include The Fresh Prince of Bel Air, Sabrina the Teenage Witch, Moesha, Degrassi: The Next Generation, and O'Grady.
The video mixer allows users to create personalized, viral video clips using transitions between scenes, graphics and background music, writes Business 2.0. Also, by typing in a UPC code from any Skittles product, users can unlock new effects.
Sunny Balijepalli, cofounder of Half.com, has plans to launch an alpha test of his new video mash-up website Cuts.com in the coming weeks, writes Redeye VC.
