The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Viacom Plans Hindi TV Channel

Media giant Viacom is planning an expansion of its TV operations into India, reports The Financial Times.

The company is partnering with India's TV18 to manage a new channel, Viacom-18. Existing Viacom stations like MTV, Nickelodeon and VH1 will be folded into the new operation.

The partnership is expected to be mutually beneficial for both entities. Viacom gets TV18's influence and expertise in India's complex regulatory environment. TV18 gets access to Viacom's slate of popular channels.

Search

Related Topics

Advertisement
Related stories:

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research