Advertising company Vertis has acquired USA Direct, which provides design, printing, personalization and inserting for a wide variety of specialized formats (via MediaBuyerPlanner). The acquisition gives Vertis's clients access to USA MailNow, a web-based direct marketing order entry tool offering the ability to design and produce direct mail pieces on-line.

"The addition of USA Direct expands our capacity and production range, and further enhances delivery of fast and efficient direct marketing solutions," said Dean D. Durbin, president and CEO of Vertis. Vertis says the investment increases the flexibility and range of its direct marketing product offerings by adding capacity to core manufacturing capabilities, including digital, conventional and inline printing.